BERGAMO – Thanks to the #molamia! project, the Italian flag shines over the Briantea way

Source: BergamoNews

For over two weeks, the Italian tricolour has proudly lit up the façade of the Life Source hotel under construction along the Briantea state road, near the Papa Giovanni XXIII hospital. The message “Bergamo #molamia!” (Bergamo #dontGiveUp) shines brightly, projected by 24 spotlights installed by SG Lighting, delivering a powerful call to resilience to the people of Bergamo as the country enters Phase 2 of the pandemic response.

The #molamia campaign was launched with this spirit: to support the local community through a fundraising initiative involving the sale of t-shirts bearing the slogan, available at www.molamia.it. The funds raised have gone toward donating respirators and over 10,000 personal protective items to Papa Giovanni XXIII Hospital and local GPs in Bergamo. These include surgical masks, protective suits, gowns, and visors for frontline healthcare workers battling Covid-19.

#molamia – a phrase in Bergamasque dialect meaning “don’t give up” – is an initiative by Life Source, created in collaboration with Cospe Costruzioni, NT Next – Evolving Communication, SG Lighting, LP Grafica, 2M Serigrafia, and MediaPC.

For more information and to support the campaign, visit www.molamia.it.